At IEG4, we see 'digital by default' as a desired behaviour and 'channel shift' as the activity of change.
But what about the outcome? What is the goal we should be endeavouring to reach? How do we measure that every action we take to optimise service delivery has a corresponding benefit?
Join us on this Webinar to discover why we should all be thinking about the Digital Offset Effect and 'Digital Ubiquity' versus Digital Transformation.